When a service station or a fleet operator evaluates adding fast charging, the first quote they usually get comes from a charger manufacturer or distributor. The number looks reasonable — until someone asks what happens with the transformer, the switchboard, the protections and the grid connection. That is usually when a second supplier shows up. And a third one for the electrical engineering. None of them is accountable for the whole.
At Consultora Ruta Maestra we don't manufacture chargers or run electrical works with our own crews. We act as integrators: we select the technology, structure the contract, direct the engineering and coordinate whoever executes — as the single party accountable for the full outcome.
Where the judgment comes from
This isn't a marketing position. It's the individual track record of our team, prior to founding the firm, that backs this way of working:
Sergio Cerda Maluenda led five large-scale BESS projects as Delivery & Service Leader for Digital Power Chile at Huawei, covering Early Involvement contract negotiation, engineering and supply chain coordination, commissioning and long-term service agreements (LTSA >20 years). Sergio Cerda Castro leads strategic procurement at LATAM Airlines with savings exceeding USD 10M in 2025 — the same supplier-evaluation discipline we apply when selecting chargers, transformers and storage equipment. Cristian Lorca Donoso led the legal structuring of large BESS projects, with EPC and project finance contracts.
"We hold no exclusivity with any manufacturer. Selection is made against your actual usage profile and available power — that's precisely the judgment an integrator brings that a distributor doesn't."
What this means in practice
One accountable party for the full scope: EV Charging, electrical infrastructure, Solar+BESS, smart energy management, engineering and O&M. The technical, commercial and legal evaluation happens before you commit capital — not afterward, when three suppliers are already blaming each other because the station won't start.
This applies above all to service stations and fuel retailers adding fast charging to their network, fleets needing power management to charge multiple units without expanding their grid connection, and industrial operations where EV charging coexists with critical loads — motors, furnaces, cold rooms — and available power is the limiting factor.