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Home / Business Development and Strategy
Pillar 01 · Business and Strategy

Business Development and Strategy, powered by AI

Market research, product line introduction, contract administration and legal market analysis — with artificial intelligence applied to the analysis, and every figure traceable back to its source.

We respond directly within 24 hours

What this pillar solves

01
Market-entry decisions with no data of your own — only generic estimates no one can defend in front of a board.
02
A product line launched without sizing real demand, the competition, or the regulatory barrier.
03
Contracts managed reactively, where risks surface only once there's already a dispute.

What the engagement includes

AI-assisted market research

Demand sizing, competitor mapping, channels and pricing, accelerated with AI tools — and verified against primary sources before delivery.

Product line introduction

Commercial feasibility assessment, entry strategy, pricing structure and a 12–24 month financial projection with three justified scenarios.

Contract administration

Tracking of obligations, milestones, penalties and renewals, with alerts before a breach becomes costly.

Legal and regulatory market analysis

What the regulation requires to operate, import or sell in the target market, reviewed alongside our associate legal advisor.

Sectors where we apply it

IT and artificial intelligence — commercial development and market entry for technology companies.
Energy and e-mobility — product line introduction and regulatory analysis across Chile, Argentina, Uruguay, Paraguay and Mexico.
Metalworking industry — commercial structuring and contract administration for industrial suppliers and contractors.
How we work

Every engagement follows the Ruta Maestra Method

Initial diagnostic, detailed budget, financial modeling and three scenarios — see the full method →

Frequently asked questions

Before reaching out about business and strategy

"What exactly do you mean by using AI?"+

We use it to accelerate the analysis: processing large volumes of market, competitor and regulatory information in less time. We don't use it to generate figures. Every data point that enters a projection is verified against a primary source before you see it.

"Can I engage just the market research?"+

Yes. It's the most common entry point, and often the result indicates it's not worth proceeding — that's a valid deliverable too.

"Do you work with startups or only established companies?"+

Both, as long as there's a defined capital budget, even if preliminary, and an internal owner who can validate information.

Does this pillar fit what you need?

Fill out the initial diagnostic form and we'll respond directly within 24 hours.

Sergio Cerda Maluenda responds personally.

Build a commercial pipeline →

The other pillars