Business Development · Strategy · PMO · Solar PV + BESS Energy

We chart the route from the decision to the project underway.

We are your strategic partner for business development: we spot opportunities, assess their feasibility and turn them into projects — backed by strategy, project management (PMO) and expertise in solar PV and battery storage (BESS).

Strategic partner connecting business vision with technical execution.
30+ years leading large-scale programs, energy and BESS across Latin America.
A multidisciplinary team: business, strategy, legal-contractual, PV and BESS.
Executive presenting results to their team in a modern office
Partner
From diagnosis to execution, a single integral project vision.
Business · Strategy · EnergyChile · LATAM
Four pillars, one discipline

A consultancy integrating business, strategy, execution and energy.

Ruta Maestra brings together two complementary tracks: the delivery of large-scale infrastructure programs and business advisory for growing companies. That combination lets us look at every project with technical, commercial and financial judgment at once.

01 · Business
Featured service

Business Development

Spot opportunities, assess their feasibility and structure the proposal to take it to market.

02 · Strategy

Strategy & Improvement

Diagnosis, prioritization, operational improvement and training to organize growth.

03 · PMO

PMO & Project Management

Program direction and PMO offices for complex deliveries, focused on schedule and cost.

04 · Energy

Solar PV + BESS Energy Consulting

Solar and storage projects: technical-legal pre-feasibility, RFQ/EPC and advisory.

Track record

Experience measured in delivered projects.

30+
years leading program and infrastructure delivery across Latin America.
16
years in accounting, corporate finance and feasibility analysis.
FV + BESS
solar energy and storage projects supported from start to finish.
Have a project in mind?

Let's talk about charting your route.

Tell us the challenge — from a solar PV project to your company's growth plan — and we'll build the next step together.

Services

Four lines of work, connected by one method.

Each service can be taken on its own or combined. What stays the same is the approach: technical judgment, transparency in assumptions and a focus on actually moving the project forward.

Business development
Featured service

Business Development

Our main focus: supporting your company's growth as a strategic partner. We spot real opportunities, assess their technical, legal and economic feasibility, and structure the proposal to take it to market with a clear roadmap.

Opportunity and new-market identification
Technical, legal and economic feasibility assessment
Proposal structuring and commercial development
Financial models and feasibility analysis
Partnerships, suppliers and sourcing
Export readiness (origin cert., REX, ACE 35)
Commercial negotiation and counterpart relations
Early identification of business risks
02 Strategy meeting

Strategy & Improvement

We organize priorities and improve operations to sustain growth.

  • Business diagnosis
  • Strategic planning and prioritization
  • Operational and process improvement
  • Corporate training and development
  • Support to leadership
03 Corporate building

PMO & Project Management

Program direction and project offices (PMO) focused on schedule, cost and scope.

  • Program and project direction
  • PMO office design and operation
  • EPC contracting and management
  • Critical path (CPM), schedule and WBS
  • Risk register and progress control (KPIs)
04 Solar panels

Solar PV + BESS Energy Consulting

Solar PV and storage energy projects, integrating the technical, regulatory and financial view.

  • Technical-legal pre-feasibility
  • Preliminary PV array and BESS sizing
  • Regulatory frameworks (SEC, RIC, RGR, TE-1)
  • RFQ preparation and EPC tenders
  • Energy project advisory (on-grid / off-grid)

Not sure where to start?

A first conversation is enough to define the scope and the best way forward.

Methodology

A clear method to decide, and disciplined delivery to execute.

Before investing or moving ahead, we order the numbers in four steps: no figure appears without its assumption. Then, execution is managed with the same discipline of planning, risk and control.

01

Gather

Revenue, fixed and variable costs, available capital and business goals.

02

Budget

Detailed, tabulated budgets, organized to read and compare.

03

Calculate

Break-even, margins, ROI and 12–24 month cash-flow projections.

04

Decide

Three scenarios — optimistic, realistic and pessimistic — with every assumption justified.

/01

Full transparency

No figure without its assumption. Everything is traceable.

/02

Clear presentation

Tables and charts where they help, without visual noise.

/03

Advisor role

We educate and explain; we don't just hand over numbers.

/04

Business context

The client's own cases, not generic examples.

/05

No investment advice

We don't recommend stocks, securities or instruments.

Field of solar panels
Project execution

From pre-feasibility to commissioning.

Energy and infrastructure projects are managed with the same rigor: defined phases, a critical path and progress control that anticipates problems instead of reacting to them.

Defined phases and scope

Each stage with clear deliverables and acceptance criteria.

Critical path and schedule (CPM)

Focus on what really moves the finish date.

Risk management

A live risk register with owners and mitigation plans.

KPIs and progress control

Indicators that show the project's real status.

About

A strategic, technical and legal partner in a single project vision.

Consultora Ruta Maestra SpA supports companies, investors and developers in planning, structuring and executing projects in energy, infrastructure, industrial processes and energy storage. A multidisciplinary team connects business strategy with technical execution, regulatory compliance and risk management.

That integral perspective lets one team understand the engineering of a solar PV or BESS project, its legal and contractual implications, and its impact on business growth.

Business DevelopmentStrategyPMOPV + BESS EnergyLegal & Contractual
Team at work
Our team

Professionals covering every front of the project.

A team experienced in project management, renewable energy, photovoltaic and BESS systems, legal-contractual analysis, industrial processes, permitting and commercial negotiation.

Sergio Cerda Maluenda

Sergio Cerda Maluenda

General Manager & Founder

Over 30 years of multi-sector experience, including 18 years at Huawei Technologies in senior leadership. Trained in Computer Engineering (IACC) and Business Administration with a major in Finance (Esucomex), with advanced project management certification (Level 5 PM, Huawei University, Shenzhen).

  • Delivery & Service Leader at Digital Power Chile (Huawei), leading large-scale BESS projects
  • Led 5 BESS projects: Los Loros, Santa Lya/Kallpa, Las Salinas, Valle del Sol and Azabache
  • Contract negotiation (Early Involvement), supply chain, commissioning and LTSA >20 years
  • Experience across Chile, Argentina, Uruguay, Paraguay and Mexico · bilingual Spanish-English
Sergio Cerda Castro

Sergio Cerda Castro

COO & Founding Partner

Industrial Civil Engineer (USACH), with a background in Metallurgical Engineering. Over 5 years in commercial, strategy, innovation and project management roles across startup and corporate environments, with international experience.

  • R&D&i Consultant at Deloitte; PMO at Spora SpA (US$5M funding round, deals in the US, UK, Japan and Hong Kong)
  • Head of Non-Technical Negotiations and Data Leader at LATAM Airlines
  • YLAI Fellow (US Gov.) and ELAP scholarship (Gov. of Canada); English C1
  • Specialist in AI applied to business and project management
Cristian Lorca Donoso

Cristian Lorca Donoso

Lawyer · Associate Legal Advisor

Lawyer (U. de los Andes), with a Master's in Business Law and a Diploma in Taxation. Over 20 years in corporate, contractual, regulatory and compliance law, specializing in renewable energy, BESS and infrastructure.

  • Senior Lawyer at Valdés & Cía: legal structuring of large-scale BESS projects
  • EPC contracts, project finance, escrow, payment waterfalls and risk allocation
  • Former Senior Legal Counsel & Compliance Officer at Huawei Chile; Law No. 20.393 model
  • Litigation, arbitration and international contract negotiation · professional English

Technical execution support team

Specialists in photovoltaic energy and BESS systems with experience in the assessment, conceptual design and analysis of on-grid, off-grid and hybrid solar projects: consumption study, solar resource, electrical connection, generation estimation and preliminary sizing. For storage, they assess capacity, power, operating cycles, integration with existing systems, safety, applicable regulation and economic criteria, so every decision is made with clear, comparable information aligned with the client's objectives.

Contact

Let's talk about your project.

Tell us briefly about the challenge and we'll get back to you to set up a first conversation, no commitment.

Sergio Cerda Maluenda · Directorsergio.cerda@consultorarutamaestra.cl
Sergio A. Cerda · COO & Founding Partnersergioa.cerdac@consultorarutamaestra.cl
Cristian Lorca Donoso · Associate Legal Advisorcristian.lorca@consultorarutamaestra.cl
Location

Av. Bernardo O'Higgins 1450, Viña del Mar · Valparaíso Region, Chile

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