Business development and projectsthat stand on verifiable numbers
Three pillars: business development and strategy with AI, EV charging and energy infrastructure integration, and PMO across renewables, datacenters and telecommunications — in Chile, Argentina, Uruguay, Paraguay and Mexico. No unjustified assumptions. No figures you can't verify.
Do any of these signs sound familiar?
We don't start from a catalog. We start from what's already costing you time, margin, or regulatory exposure.
Mission, vision and company overview
Mission
To support our clients with verifiable rigor at every stage of their projects — from initial diagnostic through execution — connecting business strategy with regulatory compliance and risk management, without unjustified assumptions.
Vision
To be a reference consultancy in Latin America for business development and multisector project management, recognized for the traceability of its recommendations.
Overview
A boutique firm based in Viña del Mar, specializing in business development, project management and strategy, with a focus on IT, AI, solar PV+BESS energy and the metallurgical industry.
Who signs off on every deliverable
30+ years of multisector experience, including 18 years in senior leadership roles at Huawei Technologies. Computer Engineer (IACC), Business Administration with a Finance major (Esucomex), with certifications in Python and Data Mining (Universidad Católica de Santiago) and advanced Level 5 PM certification (Huawei University, Shenzhen, China). Bilingual Spanish-English, with international experience across Chile, Argentina, Uruguay, Paraguay and Mexico.
As Delivery & Service Leader for Digital Power Chile, he led five major BESS projects: Los Loros (46MW/230MWh, USD 60M), Santa Lya/Kallpa (57MW/285MWh, USD 52M), Las Salinas (200MW/800MWh, USD 112M), Valle del Sol (150MW/600MWh, USD 88M) and Azabache (94MW/376MWh, USD 77M). His management scope spanned Early Involvement contract negotiation, strategic delivery planning, engineering coordination, supply chain, commissioning and long-term services (LTSA >20 years) — bringing client complaints to zero and reaching annual revenue targets above USD 130M in the energy segment. Prior experience in large-scale RAN, FTTx, ICS and Data Center infrastructure rollouts, on projects up to USD 1.8B.
Industrial Civil Engineer (USACH) with a background in Metallurgical Engineering. Started at Deloitte as an R&D+i consultant in renewable energy, mining and telecommunications. As PMO at Spora SpA he managed a USD 5M funding round and closed deals in the US, UK, Japan and Hong Kong. Currently leads strategic procurement at LATAM Airlines with over USD 300M in managed spend. YLAI Fellow (US Government) and ELAP scholar (Government of Canada).
Attorney (Universidad de los Andes, 2005), Master's in Corporate Law, with 20+ years in corporate, contract and regulatory law. Senior Attorney at Valdés & Cía, leading the legal structuring of major BESS projects such as "Chañar 2". Four years as Senior Legal Counsel at Huawei Chile.
Numbers that are already backed up
Individual track record of the team before founding the consultancy — the base of judgment we apply to every mandate.
Why everything we say can be verified
A real multidisciplinary team
Project management, legal advisory, permitting, industrial processes, PV, BESS and technical-economic analysis — coordinated, not separately outsourced.
A five-stage process, not a hunch
Initial diagnostic, identification of opportunities and constraints, roadmap design, technical-strategic support, and delivery of executive conclusions.
Applied to energy, infrastructure and industry
Photovoltaic generation, storage integration, operational efficiency, regulatory compliance, tenders, and technical, legal and economic feasibility.
It's common to see the technical, legal and permitting fronts move forward separately, with no one connecting them. That's why we start with a diagnostic across all three fronts at once, and only then build the roadmap — so every decision is made with the same information, not three different versions. — Working principle of Consultora Ruta Maestra
Ruta Maestra Method
Four steps, always in the same order, so every figure you receive can be traced back to its source.
Discovery
Revenue, fixed and variable costs, available capital and real business objectives — nothing generic.
Detailed budget
Built in traceable tables, not as a loose meeting estimate.
Financial calculation
Break-even point, margins, ROI and 12–24 month cash-flow projection.
Three scenarios
Optimistic, realistic and pessimistic — every assumption explicitly justified in writing.
"We don't make anything up. If a figure isn't verified, we tell you so — we don't estimate it for you."
What the method looks like in practice
Three examples drawn from our team's individual professional track record before founding Consultora Ruta Maestra — these are not engagements of the firm itself. We include them because they're the standard we apply to every new mandate today.
Large-scale BESS delivery management (Sergio Cerda Maluenda's track record at Huawei Digital Power Chile)
Five major BESS projects (up to 200MW/800MWh) required early client negotiation, engineering and supply chain coordination, and long-term services, in a segment where delays and client complaints were common.
Early Involvement contract negotiation, strategic delivery planning, and engineering, supply chain and commissioning coordination across all five projects: Los Loros, Santa Lya/Kallpa, Las Salinas, Valle del Sol and Azabache.
End-to-end delivery structure + long-term services (LTSA >20 years) + project governance from negotiation through commissioning.
Client complaints brought to zero and annual revenue targets above USD 130M in the energy segment.
From raising capital to managing USD 300M in spend (Sergio Cerda Castro's track record at Spora SpA and LATAM Airlines)
A startup needed to raise capital with a financial model that would hold up to international investors; later, a large-scale operation needed real discipline and savings in its strategic procurement.
As PMO at Spora SpA, managed a USD 5M capital round, closing commercial agreements in the US, UK, Japan and Hong Kong. Currently leads strategic procurement at LATAM Airlines.
A spend-management model under real control, with a structured, traceable negotiation process.
Spend under management exceeding USD 300M, with savings of more than USD 10M in 2025.
Legal structuring of a major BESS project (Cristian Lorca Donoso's track record at Valdés & Cía)
A major BESS project ("Chañar 2") required a complex legal structure across SPV, sponsors and lenders, with EPC and project finance contracts, before financial close could move forward.
As Senior Lawyer at Valdés & Cía, led the project's legal structuring, negotiating the framework agreement between Tecloman Chile SpA and Verano Power SpA.
EPC and project finance structure with clear risk allocation across SPV, sponsors and lenders.
Framework agreement negotiated and a viable legal structure to move toward the project's financial close.
Large-scale telecommunications and datacenter infrastructure rollouts (Sergio Cerda Maluenda's track record, prior to Digital Power)
Critical infrastructure rollout programs with multiple simultaneous fronts, different contractors per region and demanding energization timelines, where a delay on one front drags the others with it.
Program direction over RAN, FTTx, ICS systems and datacenter infrastructure rollouts, coordinating engineering, supply and contractors under a single governance structure.
Critical-path schedule per front, consolidated progress and risk reporting, and budget control across the full program.
Programs of up to USD 1.8B managed, with deviation visibility ahead of the final milestone.
Typical engagement deliverables: an executable roadmap, a 12–24 month financial model, a risk matrix, a weekly PMO report, a PV+BESS technical-economic evaluation, an SEC compliance checklist.
A focused offering, with verifiable judgment in each pillar.
Each pillar has its own accountable team, method and evidence — they aren't three versions of the same service.
Business Development and Strategy
Market research, product line introduction, contract administration and legal analysis — with AI applied to the analysis and every figure traceable to its source.
What's included
- AI-assisted market research, verified against primary sources
- Product line introduction with a 12–24 month projection
- Contract administration: obligations, milestones and renewals
- Legal and regulatory analysis of the target market
e-Mobility & Energy Solutions
Turnkey fast-charging stations: DC chargers, electrical infrastructure, BESS, solar generation and smart energy management, under a single accountable counterpart.
What's included
- EV Charging: AC, DC Fast and HPC chargers
- Electrical infrastructure: transformers, LV/MV switchboards, protections
- Solar + BESS and peak shaving
- EMS, OCPP and multi-site remote monitoring
- Engineering, commissioning, O&M and long-term services
PMO & Project Management
Governance across renewable energy, datacenters and telecommunications, with real weekly progress visibility — not reports that arrive after the problem happened.
What's included
- Critical-path schedule with traceable dependencies
- Weekly reporting on progress, risk and budget
- Risk management and stakeholder coordination
- Sector focus: renewables, datacenters and telecommunications
We don't take on every mandate that comes our way
We'd rather tell you here than after a first meeting.
Good fit when
- There's a capital budget already defined, even if preliminary
- The mandate has a horizon of at least 3 months
- A financial projection is needed that a board can review line by line
- The energy project involves critical loads (380V, motors, cold rooms, furnaces)
Not for everyone
- Looking for the cheapest quote, with no room for the verification process
- Decisions that must close in days, with no room for initial discovery
- Projects with no internal owner who can validate information
What people usually ask before reaching out
We're not competing with the cost of an internal hire — we're competing with the cost of a poorly sized project. The value is that the analysis has already been through a three-scenario verification methodology before a single peso is invested.
The first step of any mandate is a specific discovery of your revenue, costs and objectives. If in the first meeting we show you a case from another industry as if it applied directly to yours, that's a sign we're not the right firm for you.
It's the most common reason new clients come to us. That's why every deliverable includes explicitly justified assumptions and three scenarios — you can see where every number comes from, not just the final conclusion.
It depends on the mandate, and we'd rather give you an honest range in the initial proposal than an optimistic date just to close the contract. From the first week you'll have clear visibility into where the project stands.
No energy or expansion project is free of external variables. That's why we work with three scenarios from the start: the goal isn't to guarantee the optimistic one happens, but that none of the three catches you off guard.
Schedule initial diagnostic
Fill out the form with as much detail as possible. We respond personally within 24–48 business hours with next steps.